The Ultimate List of Ecommerce Statistics 2020

Ecommerce Statistics

  • By the year 2021, worldwide retail ecommerce sales will reach $4.9 trillion. (Shopify Plus, 2019)
  • Consumers spent $601.75 billion online with U.S. merchants in 2019, which is up 14.9% in 2018. (Digital Commerce 360, 2020)
  • According to Statista, ecommerce sales by country shows Asia as the leader in ecommerce sales, followed by US, and Western Europe. (Statista, 2020)
  • According to Harvard Business School professor Gerald Zaltman, 95% of purchase decisions are made in the subconscious. (Adobe, 2019)
  • By the year 2040, as much as 95% of shopping will be facilitated by eCommerce. (Nasdaq, 2017)
  • Total ecommerce spending per customer in a calendar year, on average, is estimated to be $1,800 in the USA and $1,600 in the UK. (Statista, 2017)
  • Only 8% of total retail sales in the USA are coming from sales online. (Smartinsights, 2017)
  • Ecommerce accounted for only 13% of all USA retail sales in 2017. (SaleCycle, 2017)
    ecommerce statistics
  • As much as 46% of online shoppers reported that they want more product comparisons from ecommerce sites. (BigCommerce, 2017)
  • The world of e-commerce is growing fast and is expected to hit 4.48 trillion US dollars in 2021. (Spocket, 2018)
  • An overwhelming 84% of people will not make a purchase online, if they are dealing with an unsecure website. (Blue Corona, 2018)
  • Shopping online is preferred across generations, as 51% of all Americans, 67% of USA millennials, and 56% of USA Gen Xers prefer shopping online to shopping in-store. (Entrepreneur, 2017)
  • In the USA, the total offline sales are 10X bigger than online. (Entrepreneur, 2017)
  • The online shopping business in the USA is growing 3X faster than offline segment. (Entrepreneur, 2017)
  • At the same time, 64% of the Americans’ shopping budget is spent in-store, and only 36% is spent online. (Entrepreneur, 2017)
  • 1 in 4 consumers in the USA used a voice assistant while shopping during their holiday season in 2017. (CTA, 2018)
  • Ecommerce has grown steadily in the UK, reaching £137.38 billion in 2016, according to ONS data. (SaleCycle, 2017)
  • The average online shopper from UK abandons baskets worth £29.37 every month. (SaleCycle, 2017)
  • UK online shoppers send back goods worth £7 billion every year. (SaleCycle, 2017)
  • More than half, or 58% of people reported to shop online because of the ability to shop 24/7. (Entrepreneur, 2017)
  • Almost 30% of mobile shoppers will abandon their purchase if the shopping experience is not optimized for mobile devices. (Status Labs, 2018)
  • As much as 61% of people have a better opinion of brands that offer a good mobile experience. (Status Labs, 2018)
  • As much as 59% of US adults who signed up for a free trial were later charged. Even if they didn’t sign up to continue receiving the product or service. (Bankrate, 2019)
  • Half of survey respondents said it’s unsafe to save financial info when making purchases, yet 64% of US cardholders reported that they do it anyway. (Bankrate, 2019)
  • Americans have spent roughly $87 billion during Black Friday in 2019. That’s about $3 billion less than the last year. (Finder, 2019)

B2B Ecommerce Statistics

  • The gross merchandise volume of B2B ecommerce transactions are estimated to reach $7.66 trillion. (Statista, 2017)
  • As recently as in 2015, Alibaba accounted for 9.3% of worldwide B2B ecommerce. (Statista, 2017)
  • Global B2B ecommerce sales are predicted to reach over $6.6 trillion by 2020, surpassing B2C valued at $3.2 trillion by 2020. (Frost and Sullivan, 2017)
  • US B2B ecommerce will reach $1.8 trillion and account for 17% of all B2B sales in the US by 2023. (Forrester, 2019)
  • The B2B landscape is older than we think with 78% of B2B retailers saying  they have been selling online for 2-5 years. (BigCommerce, 2019)
  • Mobile commerce influences, on average, more than 40% of revenue in leading B2B organizations. (BigCommerce, 2019)
  • LinkedIn is 277% more effective in generating leads than Facebook for B2B ecommerce. (HubSpot, 2018)
  • 73% of B2B marketers say that video positively impacts marketing ROI. (Blue Corona, 2019)
  • 50% of B2B search queries were made on smartphones in 2017, and Boston Consulting Group expects that figure to grow to 70% by 2020. (Think with Google, 2020)

Ecommerce Platforms Market Share Statistics

  • In the US, WooCommerce takes up 23% of ecommerce platforms market share, followed closely by Shopify (21%) and Wix (15%). (Oberlo, 2020)
  • 48% of online shoppers navigate straight to a large ecommerce marketplace when buying something online. (Big Commerce)
  • Shopify powers more than one million merchants in over 175 countries, and has processed a massive $172 billion in sales to date. (Shopify)
  • WordPress powers a whopping 36% of websites. (WordPress)
  • Wix helps more than 150 million users in 190 countries around the world to start their website. (Wix)
  • There are as many as 820,000 stores hosted with Shopify. (SimilarTech)
  • Printify, a print on demand solution, boasts a solid 300,000 number of clients. (Printify)
  • Ecwid claims to have 70,000 active shops open with them. (Ecwid)
  • Sellfy, an ecommerce platform to sell digital products, has as many as 20,000 active stores open. (Sellfy)
  • More than 17,000 creators chose Podia for selling online courses, digital downloads and memberships. (Podia)
  • Over 40,000 creators are selling their digital products using Gumroad. (Gumroad)
  • WordPress powered ecommerce platform WooCommerce claims to host an absolutely majority of stores online, with 840,000 stores. (SimilarTech)
  • Printful has fulfilled as much as 8.35M orders since the year 2013, when they were founded. (Printful)
  • Since the company’s founding in 2015, Oberlo merchants have sold over 85 million products around the world. (Oberlo)
  • Over 33,000 merchants around the world trust Spocket to dropship US and EU based products (Spocket).
  • SendOwl sellers have made more than $848,900,395 since 2010. (SendOwl)
  • One of the biggest invenotry of products to dropship is provided to Doba users, with as many as 2 million products to choose from. (Doba)
  • Over 12,000 active e-commerce brands trust CustomCat as their on-demand fulfillment partner.  (CustomCat)
  • Alidropship has over 50,000 customers worldwide. (AlidropShip)

Conversion Rate Optimization (CRO) Statistics

  • Optimizing the checkout process through user testing and other means can increase conversion rates by 35%. (Baymard Institute)
  • It is estimated that, in 2018, online businesses lost up to $756 billion because of poor e-commerce personalization. (OptinMonster)
  • Slow page load speed times can increase your cart abandonment rate by 75%. (Baymard Institute)
  • A whopping 85% of online shoppers will research products before choosing which brand to buy from online. (Salesforce)
  • Average ecommerce conversion rates vary from 3% to 4%, but can be both much higher and lower depending on industry. (Monetate)
  • Majority or 61% of companies run 5 or fewer landing page tests per month. (Wordstream)
  • As much as 48% of all landing pages tested contain multiple offers. (Wordstream)
  • Video is estimated to account for as much as 79% of global Internet traffic by the year 2020. (Cisco)
  • Using videos on landing pages on average increases conversions by 86%. (Unbounce)
  • Just 22% of businesses surveyed are satisfied with their current conversion rates. (Econsultancy)
  • For every $92 spent on acquiring a customer, just $1 is then spent on trying to convert them. (Econsultancy)
conversion rate optimization statistics
  • Roughly 75% of businesses have had issues finding expert copywriter to optimize landing page copy. (Wordstream)
  • The average number of form fields on a landing page is 11, but reducing the number of form fields from 11 to 4 can result in a 120% increase in conversions. (Wordstream)
  • A typical website conversion rate is about 2.35%. But the top 10% of companies are seeing 5x higher conversion rates than average. (Wordstream)
  • Conversion rates typically range from 1% to 3%. (Wordstream)
  • A 1-second delay in page load time can result in a 7% reduction in conversions. (Wordstream)
  • Around 92% of people trust their friend and family recommendations. (Nielsen)
  • Only 47% of people trust marketing content like TV commercials, magazine and newspaper ads. (Nielsen)

Social Media Statistics

  • In 2019, 30% of shoppers were open to buying products from social media platforms like Twitter, Facebook or Instagram. (Disruptive Advertising)
  • In 2019, ecommerce online stores with a social media presence had an average of 32% more sales than those without social media profiles. (UPS)
  • It is estimated that in 2019 there will be 2.77 billion social media users worldwide. (Statista)
  • Over 30% of all time spent online is on social media platforms. (GlobalWebIndex)
  • The average conversion rate of an ad on Facebook is 9.21%. (Wordstream)
  • Almost 80% of people state that they have received advice via social media about a product or service to purchase. (Status Labs)
  • As much as 83% of buyers don’t trust advertising, at the same time most trust recommendations they find online. (Status Labs)
  • As much as 43% of consumers aged 18 to 29 use a brand’s social media site for customer service interactions. (Status Labs)
  • Over 74% of consumers depend on social media to guide them when making purchases. (Status Labs)
social media statistics
  • Almost 39% of Facebook users like brand pages because the want to research different products. (Status Labs)
  • An overwhelming majority or 86% of women turn to social networks before making a purchase. (Alist Daily)
  • Lead conversion rates from social media are 13% higher than the average lead conversion rate across all channels. (Hubspot)
  • As much as 4 million businesses pay for advertising on Facebook. (Forbes)
  • Half of people using Instagram follow brands, which makes Instagram the network where users are most likely to do so. (Brandwatch)
  • The Average CPC for Instagram Ads is about $0.70. Ad prices go up in competitive industries and are usually higher for audiences in the 18 to 24, 25 to 34, and 25 to 44 ranges. (Voy Media)
  • Snap Ads campaigns start at $3,000 per month. (Wallaroo Media)
  • Facebook is estimated to generate $21.57 billion in USA ad revenues in 2018 alone, which would account for as much as 83% of the total social media ad spend in USA. (Sproutsocial)
  • Only 5% of adults who use Internet say they have a lot of trust in the information they get from social media. (Pew Research Center)

Customer Service Statistics

  • As much as 89% of shoppers claim that they have stopped buying from online stores after they have experienced poor customer service. (Status Labs)
  • Around 70% of people consult ratings and reviews before making a purchase. (PowerReview)
  • At the same time, 70% of complaining customers responded that they will do business with your company again if you resolve the complaint in their favour. (Status Labs)
  • It is estimated that by 2019, there will be 162 billions calls to the US businesses from a smartphone. (Biakelsey)
  • Almost 59% of Americans think that customer service they get through social media has made it easier to get their issues resolved and questions answered. (Lyfe Marketing)
  • At 73%, live chat has the highest satisfaction levels for any customer service channel, compared to 61% for email and 44% for phone. (EConsultancy)
  • Companies that use Twitter as customer service channel see a 19% increase in customer satisfaction. (WebpageFX)
    customer service statistics
  • Almost 33% of Americans say that just a single instance of poor service will force them to consider switching companies. (American Express)
  • After just one negative experience, majority or 51% of customers will never do business with the company again. (NewVoiceMedia)
  • The majority or 66% of adults feel that valuing their time is the most important thing a company can do to provide them with good experience online. (Forrester)
  • After having a positive experience with a company, as much as 77% of customers would be open to recommending it to a friend. (Temkin Group)
  • Companies that make a coordinated effort to improve their customer experience also see employee engagement rates go up by an average of 20%. (McKinsey)
  • More than two thirds or 72% of businesses say improving customer experience is their top priority. (Forrester)
  • 80% of online shoppers are dissuaded from a brand with an inconvenient returns policy. (SmartInsights)

Search Engine Optimization Statistics

  • Organic traffic coming from Google is responsible for as much as 43% of all ecommerce traffic. (Wolfgang Digital)
  • Overall, Google is responsible for 94% of all organic traffic coming from search engines. (Seo Leads)
  • As much as 34% of consumers visit a store within a day of their local search on a computer or tablet. (Google)
  • Almost 43% of consumers do product research online while they’re already in the store. (Wordstream)
  • Exactly 7.2% of all the clicks on Google are to paid results. (SparkToro)
  • Websites owned by Google’s parent company, Alphabet, receive approximately 12% of all the search result clicks. (SparkToro)
  • Nearly 49% of all searches are solved without a click on any search result. (SparkToro)
  • On average, Google receives over 63,000 searches per second. (InternetLiveStats)
  • As much as 64% of global respondents trust online search engines, especially so when conducting research on a business. (Status Labs)
  • Almost 80% of search engine users are only focusing on the organic results, ignoring ads. (MarTech)
    SEO statistics
  • Almost 28% of searches for something nearby result in a purchase. (Think With Google)
  • After performing a local search, 50% of mobile users visit stores within one day. (Think With Google)
  • The average number of organic desktop search results that Google shows on Page 1 is 8.59% of total search results. (Searchmetrics)
  • Google controls as much as 77.98% of desktop search traffic, with Bing trailing far behind at just 7.81%. (Status Labs)
  • Nearly 30% of all mobile searches are location-based queries. (The SEM Post)
  • As much as 64% of respondents trust online search engines the most when conducting research on a business. (Status Labs)
  • Organic SEO has about 5.5 times better ROI when compared to paid search ads. (New Media Campaigns)
  • The average article ranked on Google’s first page contains 1,890 words. (Backlinko)
  • The majority or 61% of marketers say improving SEO and growing organic visibility is their top inbound marketing priority. (HubSpot)
  • As much as 72% of customers who did a local search visited a store within five miles. (Wordstream)
  • Almost 30% of mobile searches are related to a location. (Think With Google)
  • As much as 48% of consumers start mobile research with a search in their favourite search engine. (Smart Insights)
  • Including a video in a post increases organic traffic from search results by 157%. (Search Engine People)
  • Over 51% of smartphone users have discovered a new business or product while conducting a search from their mobile device. (Think With Google)

Email Marketing Statistics

  • Creating segmented email campaigns can drive a 760% increase in revenue to your business. (Campaign Monitor)
  • 44% of email recipients made at least one purchase last year based on a promotional email (Marketing Profs)
  • 35% of email recipients open email based on the subject line alone (Marketing Profs)
  • 69% of email recipients report email as Spam based solely on the subject line (Marketing Profs)
  • People who buy products marketed through email spend 138% more than people that do not receive email offers (Marketing Profs)
  • As much as 86% of consumers reported that they would like to receive promotional emails from companies they do business with on at least a monthly basis. (Statista)
  • At the same time, 91% of Americans want to receive promotional emails. (Marketing Sherpa)
  • Number of email users in the whole world reached 2.76 billion in 2016. (Statista)
  • Email marketing is at least 40 times more effective at acquiring new customers when compared social channels like Facebook or Twitter. (McKinskey)
  • Half of respondents or 54% would share their email address in exchange for lower prices. (DMA)
  • As much as 6 out of 10 email users say they receive too many promotional emails. (Adestra)
  • Email opens increase after 12 pm, with the most active period being between 2 pm and 5pm. (LeadFuze)
  • Around 66% of consumers have bought something due to the email marketing message. (DMA)
  • Email marketing has an average ROI of 38:1. (DMA)
    email marketing statistics
  • Almost 80% of small and medium-sized retailers in USA indicate that email marketing is the best channel for both customer acquisition and retention. (EMarketer)
  • As much as 75% of Gmail users access their emails on mobile devices. (Techcrunch)
  • More than majority of surveyed B2B marketers or 59% reported that email is the most effective channel for generating revenue. (BtoB Magazine)
  • Only 8% of company respondents consider their automated email marketing programmes very successful, while 33% deemed their efforts not very successful. (EConsultancy)
  • More than 54% of marketers reported that increasing engagement rate is their number one email marketing priority. (Ascend2)
  • As much as 56% of brands using emoji in their email subject line had a higher open rate than those that did not. (Forbes)
  • Transactional emails have 8 times as many opens as regular marketing emails. (Sleeknote)
  • Recipients are 75% more likely to click on emails from segmented campaigns than non-segmented campaigns. (MailChimp)
  • Emails that render incorrectly on mobile devices may be deleted as fast as within three seconds of being opened. (Campaign Monitor)
  • As much as 78% of consumers said they have unsubscribed from emails because a brand was sending them too many emails. (HubSpot)
  • Mobile device users check their email 3 times more often than non-mobile users. (Campaign Monitor)

Ecommerce Statistics Recap

When it comes to online shopping or ecommerce, everything is happening quickly. Both for B2C and B2B industries, ecommerce statistics are trending upwards year over year. Businesses have no choice but to adopt an online strategy through creating their own website, engaging with an online marketplace, or opening their store to social media, in order to exist in today’s competitive environment.

But we shouldn’t see this as a negative thing. Ecommerce has opened up the global marketplace to everyone. No matter how big or small your business is, your business can thrive through selling your products or services to a larger market than ever before. 

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