Sellfy Review: Sell Digital Downloads with Ease (2020)

Learn more about Sellfy – an ecommerce platform for people looking to sell products online. Create your own store or embed checkout to any existing website!

Online selling has become almost second nature. The successors of eBay are sprouting online almost every day, making it easy to sell and resell physical goods. Wouldn’t it be awesome if you could do the same with digital files?

Well, with a handy tool and ecommerce platform like Sellfy, you can. Designed with digital product sellers in mind, a platform to create your store, sell products, and collect payments.

Sounds too good to be true? In this Sellfy review, you’ll find everything you need to know to start selling your digital products with ease not only them but physical items as well. Take a look at all the features, payments, pricing plans and even a handy how-to guide to help you get started.

How Does Sellfy Work?

How Does Sellfy Work? Sellfy is an ecommerce platform that makes it easy to sell digital and physical products online. You can either set up a Sellfy storefront or embed a Sellfy shopping cart on your website. Thousands of writers, designers, music producers, retailers, and filmmakers are already using the platform, and it’s ideal for those who already have an established audience on social media or have a blog following. In 2017, the platform scrapped its marketplace along with the Search bar, choosing to focus on gleaning the individual sellers and their stores. Their mission is to build the tools each creator needs to help them foster the personality of their store, and help them grow their business. The platform does all the heavy-lifting of digital goods’ sellers: product storage, payments, and product delivery while providing sellers with tools to create, build and grow their business with ease. If you want to sell physical products you will need to have your own storage and delivery methods. However, everything else is automated the same way as in digital product selling leaving you with a lot of time to focus on your business growth and marketing.

Sellfy Review: Storefront

Sellfy Review If you don’t have an existing website and wish to run a full online store, Sellfy makes it easy to get one up and running. The user-friendly website builder will let you set up in under 5 minutes, and there’s plenty of room to customize the site to fit your branding. From buttons to text, to backgrounds — you can change all of it or none of it. There’s also an option to greet your customers in their language, by letting your customers see your website translated into their language based on their location. Most importantly, all of this comes mobile-ready, with an exceptional shopping experience for your customers regardless of whether they’re browsing on desktop or mobile.

Sellfy ProductsSellfy Products

Digital Products & Subscriptions

Now that we’ve established that Sellfy is a platform great for selling digital goods, let’s take a closer look at what that means. The platform supports the following uploads:
  • Audio
  • Films
  • Videos
  • Ebooks
  • Software
  • Graphic design
  • And more
So if you’re looking to sell digital files, this is a great platform to get started. Sellfy makes sure you’ve got every bit of protection on your store. They limit downloads per user and (if you’re selling a pdf) add unique stamps on all downloads (the buyer’s email address).   You can also take one-off payments or create subscription products. Just decide how frequently you want to charge your customers – daily, weekly, or monthly and enjoy a recurring stream of income.

Physical Products

In addition to the digital products, you can also sell physical ones. You can choose to trade them either side-by-side or only one of the two. The platform supports any product that requires shipping:
  • T-shirts
  • Books
  • Art
  • Merchandise
  • Subscription boxes
  • And anything else
A great business would make use and incorporate both digital and physical products. For example, a photographer could sell his or her pictures in both formats as a digital download and as a framed canvas picture that one could hang in an office or at home. Another great example of such a store that incorporates both types of products is a store where one sell eBooks or online courses together with additional physical goods like t-shirts, hats or even premium printed copy of those eBooks.

Reports & Tracking pixels

sellfy analytics The platform comes with powerful analytics and reporting features. You can track where your traffic is coming from, your best selling products, and even where in the world you’re most popular. You can also track social media ad pixels to see data for your Facebook and Twitter ads in one place. You have all the information you need at a glance so that you can tweak and optimize to ensure growth.

Sellfy Marketing & SEO

Sellfy also comes fully equipped with built-in email marketing and SEO features. This means sellers need to worry less about finding extensions that will work with their ecommerce store. You can start building your mailing list and then use it to send newsletters, thank you notes, product updates and more right within Sellfy. There’s also an option to generate discount codes under the same roof, and boost sales with upsells. You can keep engaging customers with steals and deals, without needing to find a third-party provider. Sellfy Marketing You can also embed the Sellfy shopping cart anywhere on the world wide web. You can add an extra channel by integrating with your Facebook business page or you can add a product gallery on your blog. There is no right or wrong way to persuade people to buy your products, and being available in more than one place may be beneficial. Finally, you can also add cards and end screens (clickable calls to action that slide in and out on your video) on YouTube which will drive traffic to your store.

Sellfy Integrations

Sellfy Integrations Whatever features Sellfy lacks, you can find it on Zapier — an app store for all your ecommerce needs. You can integrate with thousands of extensions and plugins, designed to automate everything from marketing, to selling, to customer management. Lastly, Sellfy integrates with Facebook Messenger, which means you can connect and talk to your customers live, providing them with top-notch customer service.

Two Payment Options

It’s becoming tradition, or almost a no-brainer, to offer the two most common payment options for all ecommerce platforms. At the moment, sellers can either accept payments via PayPal or Stripe. The good thing about this is that PayPal takes payments from almost 200 different countries, and Stripe makes it easy to pay by credit card on your store.

Sellfy Pricing

The good news is, Sellfy has a free trial where sellers can give all these features a test-drive before they commit to the $29, $59, or $129 per month subscription fee. There are three plans to choose from, and one caters towards beginners, while the others serve higher volume sellers. So let’s take a look at what you get for your money: Pro $29 –  Unlimited products, custom domain, discount codes, advanced analytics, 0% transaction fee, and more features. Business $59 – All of the above, plus email credits and product upsells Premium $129 – All of the above, and priority support, and free migration. Sellfy Pricing

How to Use Sellfy?

sellfy dashboardSellfy is super easy to use, and you can have your store up and running in minutes. After you confirm your email address, you’re ready to start customizing your store.
  1. Create your storefront
There’s plenty of room for creativity, as you can change the colors of all text, buttons, backgrounds and all changes made will automatically be applied to all checkout, store and download pages. This way, you can easily match your branding, without needing to update every page manually.
  1. Set up payment options
Once your store is all set up, you need to get it ready to accept payments. Head over to the “payment options” in your setting, and add your PayPal account. Make sure the currency is correct, then configure Stripe to allow credit card payments.
  1. Upload your first product
Upload your product and write a compelling product description. Describe what the customer will get from your products, and why they need it. Keep in mind that search engines will also use those descriptions to find your products, so make sure your copy is SEO friendly. A good rule of thumb to follow is this:
  • The recommended length is 100 to 300 words;
  • Add at least 3 tags that best describe your product;
  • Include the main keyword in the product title
  1. Add images to boost conversions
Recent studies have found that it takes visitors about 5 seconds to decide if they are interested in a product, so make sure you pair your compelling descriptions with striking product images. Make sure your product displays precisely what the customer will get. For best results, add a couple of pictures.
  1. Pricing
Finally, put a price tag on your product, and you’re ready to make a sale. You can try the “pay what you want” feature, which removes the barrier for entry. You can set a minimum amount that the buyer would have to pay, or just leave it open to suggestion. This is a great way to attract customers, collect their emails and start building relationships for the future.

Sellfy vs. Gumroad vs. Payhip vs. ShopifySellfy vs. Shopify

Sellfy is a popular choice among digital products sellers, but is it really the best? With the world moving to online fast, plenty of competitors have entered the game. Let’s see how Sellfy measures up to the likes of Gumroad, Payhip, and Shopify.

Sellfy vs. Gumroad

Gumroad is another ecommerce platform for selling digital goods. It’s loved by artists and creators of comic books, ebooks, software, and films. Sellers can connect directly with the customer, bypassing the need for iTunes or Amazon to distribute their goods. There are plenty of great features, including their state-of-the-art checkout, easy website builder, budget-friendly subscription fees, built-in CRM, analytics, pre-orders and subscriptions, built-in marketplace. The downside is that there are lots of hidden transaction and commission fees. Sure, the subscription plan is $10 per month, but there’s a 3.5% commission fee per transaction, plus a transaction fee of $0.30 per transaction. They also have a built-in marketplace on the “Discovery” page, but sales made on that page are subject to an additional 10% fee.

Sellfy vs. Payhip

Payhip is the eBay of digital goods. They focus on providing sellers enough freedom to customize their storefront, spread the word about their store, and make sales. It takes care of all the hosting, payments and security, and allows for sales of any digital product. The kicker? They don’t charge any monthly subscription fees. Instead, they charge a flat 5% commission fee on every sale, so you never pay the same amount — unless you make the same amount of money. This is great for beginners when the sales are slow, and revenue is low. It can become very problematic once traffics picks up, and sellers begin making more sales.

Sellfy vs. Shopify

As one of the most popular ecommerce platforms, Shopify is designed for the online entrepreneur. With plenty of integrations in its Shopify App Store, it can sell both physical and digital products (with a plugin), the same way Sellfy can. Shopify also offers more customization options and has unbeatable 24/7 customer support for any plan holder — whereas Sellfy only provides Premium support for Pro Plus plan holders. All in all, Sellfy pales in comparison to the powerhouse of Shopify. No matter how big your online store is, Shopify has a plan for you. With thousands of entrepreneurs from over 175 countries using Shopify, their wealth of knowledge is gigantic.

Is Sellfy Legit?

Sellfy is truly one of the top players in the digital goods market and an emerging player in the physical product market. It’s got all areas covered – storefront, shopping button, file protection and instant delivery of online goods. Should you give it a try? If you have a large library of goods, and an existing audience this is a place to be. The free trial is long enough to give sellers enough time to test out all the features, but if you’re still on the fence, check out how it measures up to its competitors in this review.


Sellfy is an ecommerce platform designed for people looking to sell digital products as well as physical ones. Sellers can rest assured their products are protected, with limited downloads, unique PDF stamping, and SSL encryption. Merchants can either create their own store or embed the Sellfy checkout to any existing website and use countless integrations from Zapier to grow their business faster.


  • Limited downloads - prevents from sharing of files
  • Can be embedded anywhere
  • Fast delivery of files


  • Limited payment gateways
  • Transaction and commission fees
  • Limited customization options
Justas is a writer specializing in eCommerce content. Catch up with Justas on Twitter.
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