The e-learning industry is booming. The global e-learning market is expected to reach $325 billion by 2025, and online courses made $46 billion last year alone. People are more hungry to learn than ever before, especially when information is abundant at their fingertips. Creating and selling online courses as a means of self-employment has never been more popular.
One of the newest additions to knowledge commerce is Kajabi and promises to offer everything infopreneurs will need to create, market and sell their products under one roof.
It’s been dubbed the best online course platform, and people are raving about its marketing features. If you’re looking to learn more about what’s behind the curtain and how to use Kajabi, read on. We set out to investigate the hype, and if it really lives up to it?
In This Article
- 1 What Does Kajabi Mean?
- 2 Kajabi Review: Features
- 3 Automated marketing pipelines
- 4 How much does Kajabi cost?
- 5 Kajabi vs Teachable vs Thinkific
- 6 How to use Kajabi?
- 7 Is Kajabi the best place to sell online courses?
- 8 Want to Learn More?
What Does Kajabi Mean?Kajabi is the leader in knowledge commerce and offers an all-in-one solution that makes it easy to create online courses, landing pages, run effective marketing campaigns, and build a dynamic website. It’s a content managing software (CMS) like WordPress, but with a focus on helping educators create and sell digital products. It has powerful marketing tools, with sales funnels, squeeze pages, great video streaming services, and more.
Kajabi Review: Features
Complete online presence: hosting, site, bloggingYour account comes with a fully hosted site, that includes dynamic website templates that can be installed with a single click. With their easy drag and drop editor, you can pick and choose elements from different templates to make the site your own. All templates are media-friendly, and no code or IT knowledge is required to build your website. The platform is also built to handle any amount of traffic, with a built-in auto-scaling feature. There’s also a built-in blogging feature directly on your site. You can upload any media and is already SEO optimized.
Kajabi Review: personalized email marketingThe platform understands how important it is to have personalized marketing to turn lead into customers, and customers into loyal followers. The built-in marketing tools help users easily broadcast news about fresh courses to the entire mailing list, or segment audiences to create personalized emails. You can add buttons, calls to action, images, emojis, and unique designs to make it look and sound like you. You can track what emails users opened, and tag your leads to send personalized offers. The powerful analytics give you insights at a glance, including a history of previous successes and shortcomings.
Landing pages that convertYou can create beautiful landing pages to capture and convert traffic. You can choose from a list of optimized templates and easily customize pages for best results. There are also handy embeddable forms that can be customized to suit your branding.
Memberships, quizzes, and assignmentsKajabi truly understands the importance of customer experience. Users can create membership sites where educators can grow their audience and deliver excellent service. They also make it easy for educators to assign homework and test their students, with assignment-orientated lessons. You can require students to complete assignments to advance to the next lesson, grade their work, and keep an eye on their progress in one place. You can also add tags to your student’s assignments to better segment your audience, and then use that data to improve your marketing and course content.
Upsells, customizable checkout pages & flexible pricingKajabi also offers seamless upsell tools to help users maximize revenue. You can easily integrate post-purchase upsells with a single click, which can help grow brand loyalty and revenue. The checkout pages are also fully optimized to increase conversions. They’re highly customizable, allowing users to change buttons, copy, information fields and more. The platform also has a built-in shopping cart and accepts payments via Stripe and PayPal. Kajabi also makes it easy to offer different pricing options. You can set up subscriptions, one-time payments, set up fees only or free trials. You can sell effortlessly, and create different plans for different products.
Kajabi NextKajabi next is a built-in marketplace, that makes it easy to create and sell your knowledge online. Simply create an account, upload your content, set a price and Kajabi will take care of the next. It’s great for individuals that have a skill in mind that may not be enough to create a full course. You can develop training on golfing, fitness, writing skills and more.
Automated marketing pipelinesCreate and define your customer journey with email automation. Their built-in sales cycles called pipelines allow users to send timed emails, registration confirmations, reminders, special offers and more. You can personalize emails depending on where in the pipeline they are, and what courses they’ve already purchased. This helps to turn one-off customers to loyal students. You can save time on creating customized communications for each stage of the funnel by using their fill-in-the-blank lead capture templates. Lastly, and most impressively, Kajabi offers a live webinar feature as part of their pipeline. You can create events and live or pre-recorded webinars as part of your automated email marketing plan. The features allow running events on autopilot, by enabling users to set events on repeat or an interval of their choosing.
ClickFunnels and Kajabi PipelinesClickFunnels is a funnel marketing software that makes building sales cycles easy. It’s built to simplify selling, marketing and delivery of any product, by providing pre-built funnel options. They offer 22 different sales funnels, and they all come customizable templates. They speed up the A/B testing phase with already tested and proven templates. You can also easily integrate fun elements like animations, clocks, videos, and more into your templates. You can integrate ClickFunnels with Kajabi in a number of ways. ClickFunnels is easy to use and works with both digital and physical products. You can use it for the front-end of your sales, by building your sales funnels with ClickFunnels and then use Kajabi for the back-end of your sales cycle to collect payments, thanks to the handy payment integration options on Kajabi. Or you could run your entire funnel marketing with ClickFunnels, and choose to deliver your products on Kajabi.
How much does Kajabi cost?Kajabi offers an incredible list of powerful features, and that comes at a price. The Basic plan starts from $119 per month, and the Pro plan goes up to $319 per month. It’s worth mentioning that these prices are based on the idea that you will opt for annual billing, and therefore come with a 20% discount. Kajabi pricing is not for the faint-hearted, and there’s even an Enterprise plan that is customized to the size of your business. So let’s take a closer look at what you get for your money:
- Basic – $119/$149 per month depending on whether you pay annually or monthly. You get support for 3 products and 3 pipelines to go with it. Unlimited landing pages, marketing emails, 1000 active members, 1 website, and 1 admin user.
- Growth: $159/$199 per month depending on whether you pay annually or monthly. You get support for 15 products, 15 pipelines, 10,000 active members, 10 admin users, and 1 website. You also have unlimited landing pages, marketing emails, affiliate program, automation, ability to remove Kajabi branding, and 24/7 live chat support.
- Pro: $319/$399 per month depending on whether you pay annually or monthly. You get support for 100 products and 100 pipelines, 3 websites, 25,000 active members, 25 admin users, and 2 million marketing emails. You also get unlimited landing pages, theme editor, affiliate program, and automation.