Kajabi Review: A Great Place To Sell Online Courses in 2020

Everything you need to know about the all-in-all knowledge commerce platform: from Kajabi pricing to formidable marketing, creating and selling features.

The e-learning industry is booming. The global e-learning market is expected to reach $325 billion by 2025, and online courses made $46 billion last year alone. People are more hungry to learn than ever before, especially when information is abundant at their fingertips. Creating and selling online courses as a means of self-employment has never been more popular. 

One of the newest additions to knowledge commerce is Kajabi and promises to offer everything infopreneurs will need to create, market and sell their products under one roof.  

It’s been dubbed the best online course platform, and people are raving about its marketing features. If you’re looking to learn more about what’s behind the curtain and how to use Kajabi, read on. We set out to investigate the hype, and if it really lives up to it?

What Does Kajabi Mean?

Kajabi Review

Kajabi is the leader in knowledge commerce and offers an all-in-one solution that makes it easy to create online courses, landing pages, run effective marketing campaigns, and build a dynamic website. It’s a content managing software (CMS) like WordPress, but with a focus on helping educators create and sell digital products. It has powerful marketing tools, with sales funnels, squeeze pages, great video streaming services, and more.

Kajabi Review: Features

Kajabi Features

Kajabi is not the cheapest ecommerce option out there, but you get what you’re paying for, and more. E-learning providers shouldn’t worry about the technical stuff, and Kajabi gets that. They take care of everything – hosting, web designs, marketing, and selling — all in one place.

Complete online presence: hosting, site, blogging

Your account comes with a fully hosted site, that includes dynamic website templates that can be installed with a single click. With their easy drag and drop editor, you can pick and choose elements from different templates to make the site your own. All templates are media-friendly, and no code or IT knowledge is required to build your website. The platform is also built to handle any amount of traffic, with a built-in auto-scaling feature. There’s also a built-in blogging feature directly on your site. You can upload any media and is already SEO optimized.

Kajabi Review: personalized email marketing

Kajabi marketing solution

The platform understands how important it is to have personalized marketing to turn lead into customers, and customers into loyal followers. The built-in marketing tools help users easily broadcast news about fresh courses to the entire mailing list, or segment audiences to create personalized emails. You can add buttons, calls to action, images, emojis, and unique designs to make it look and sound like you.

You can track what emails users opened, and tag your leads to send personalized offers. The powerful analytics give you insights at a glance, including a history of previous successes and shortcomings.

Landing pages that convert

You can create beautiful landing pages to capture and convert traffic. You can choose from a list of optimized templates and easily customize pages for best results. There are also handy embeddable forms that can be customized to suit your branding.

Memberships, quizzes, and assignments

Kajabi truly understands the importance of customer experience. Users can create membership sites where educators can grow their audience and deliver excellent service.

They also make it easy for educators to assign homework and test their students, with assignment-orientated lessons. You can require students to complete assignments to advance to the next lesson, grade their work, and keep an eye on their progress in one place.

You can also add tags to your student’s assignments to better segment your audience, and then use that data to improve your marketing and course content.  

Upsells, customizable checkout pages & flexible pricing

Kajabi Free Trial

Kajabi also offers seamless upsell tools to help users maximize revenue. You can easily integrate post-purchase upsells with a single click, which can help grow brand loyalty and revenue.

The checkout pages are also fully optimized to increase conversions. They’re highly customizable, allowing users to change buttons, copy, information fields and more. The platform also has a built-in shopping cart and accepts payments via Stripe and PayPal.  

Kajabi Analytics

Kajabi also makes it easy to offer different pricing options. You can set up subscriptions, one-time payments, set up fees only or free trials. You can sell effortlessly, and create different plans for different products.

Kajabi Next

Kajabi Courses

Kajabi next is a built-in marketplace, that makes it easy to create and sell your knowledge online. Simply create an account, upload your content, set a price and Kajabi will take care of the next. It’s great for individuals that have a skill in mind that may not be enough to create a full course. You can develop training on golfing, fitness, writing skills and more.

Automated marketing pipelines

Create and define your customer journey with email automation. Their built-in sales cycles called pipelines allow users to send timed emails, registration confirmations, reminders, special offers and more.

Kajabi email automation

You can personalize emails depending on where in the pipeline they are, and what courses they’ve already purchased. This helps to turn one-off customers to loyal students. You can save time on creating customized communications for each stage of the funnel by using their fill-in-the-blank lead capture templates.  

Lastly, and most impressively, Kajabi offers a live webinar feature as part of their pipeline. You can create events and live or pre-recorded webinars as part of your automated email marketing plan. The features allow running events on autopilot, by enabling users to set events on repeat or an interval of their choosing.

ClickFunnels and Kajabi Pipelines

ClickFunnels and Kajabi Pipelines

ClickFunnels is a funnel marketing software that makes building sales cycles easy. It’s built to simplify selling, marketing and delivery of any product, by providing pre-built funnel options. They offer 22 different sales funnels, and they all come customizable templates. They speed up the A/B testing phase with already tested and proven templates. You can also easily integrate fun elements like animations, clocks, videos, and more into your templates.  

You can integrate ClickFunnels with Kajabi in a number of ways. ClickFunnels is easy to use and works with both digital and physical products. You can use it for the front-end of your sales, by building your sales funnels with ClickFunnels and then use Kajabi for the back-end of your sales cycle to collect payments, thanks to the handy payment integration options on Kajabi. Or you could run your entire funnel marketing with ClickFunnels, and choose to deliver your products on Kajabi.   

How much does Kajabi cost?

Kajabi offers an incredible list of powerful features, and that comes at a price. The Basic plan starts from $119 per month, and the Pro plan goes up to $319 per month. It’s worth mentioning that these prices are based on the idea that you will opt for annual billing, and therefore come with a 20% discount.

Kajabi pricing is not for the faint-hearted, and there’s even an Enterprise plan that is customized to the size of your business. So let’s take a closer look at what you get for your money:

  • Basic – $119/$149 per month depending on whether you pay annually or monthly. You get support for 3 products and 3 pipelines to go with it. Unlimited landing pages, marketing emails, 1000 active members, 1 website, and 1 admin user.
  • Growth: $159/$199 per month depending on whether you pay annually or monthly. You get support for 15 products, 15 pipelines, 10,000 active members, 10 admin users, and 1 website. You also have unlimited landing pages, marketing emails, affiliate program, automation, ability to remove Kajabi branding, and 24/7 live chat support.
  • Pro: $319/$399 per month depending on whether you pay annually or monthly. You get support for 100 products and 100 pipelines, 3 websites, 25,000 active members, 25 admin users, and 2 million marketing emails. You also get unlimited landing pages, theme editor, affiliate program, and automation.

All plans come with drip content, website builder, and live events and webinars, free 14-day trial and no transaction fees. All in all, the Kajabi pricing is not ideal for someone just getting started. It’s best suited for entrepreneurs that already have established their presence and can bring an existing customer base on board with them.

Kajabi PricingKajabi Pricing 2

Kajabi vs Teachable vs Thinkific

Kajabi is a relatively new kid on the block that came in swinging its powerful features and set its sights on the number one spot. But is it worth all the hype? Let’s take a look at how it measures up to other impressive platforms like Teachable or Thinkific.



Teachable is a powerful online course platform, with a large number of impressive features. You can create fully customizable websites, custom and subdomains, multilingual pages to reach international audiences and create engaging multimedia lectures. You can quiz your students to check in on their progress, and reward their achievement with course completion certificates.

They also offer multiple payment integrations and international payments. There’s an impressive array of marketing tools, like discounts and coupons, advanced pricing, countless marketing integrations like MailChimp, and your affiliate program. It’s also far cheaper, and there’s even a free plan. All plans come with unlimited products, students, courses and much more. The cheapest plan starts at $29 per month plus a 5% transaction fee for each sale.

Teachable pricing

Is it better than Kajabi?

Teachable is a great platform. It’s ideal for beginners and small scale educators that are looking to provide a better learning experience for their students. There’s enough customization to make it your own, and the marketing features are enough to grow your business. However, unlike Kajabi the marketing features that you need are third-party apps and integrations. This means, there will be additional costs and more work to manage and handle it all. All in all, Teachable is a platform that’s open to everyone, whereas Kajabi is more focused on targeting the bigger fish in the pond.



Thinkific is designed for individuals or businesses looking to create, market, and sell online courses. Like Kajabi, you can create multimedia lectures with a drag and drop course creators. You can also create evergreen or promotional content, drip content, surveys, discussions, and membership sites. The website builder is fully customizable, including coding, and you can use a custom domain for your site.

The platform is also set up to accept international payments and lets you create an affiliate program. Unlike Kajabi, there are no built-in marketing tools like blogging or email marketing. Instead, you can integrate with over 1000 apps to create sales cycles and deploy emails.

There’s a free plan, which like Kajabi supports 3 courses and has no limit on the number of students you can have. The paid plans start from $49 per month, and that unlocks most of the desired features like affiliate marketing, custom domain, drip content and more.

Thinkific Pricing

Is it better than Kajabi?

It’s an excellent platform for entrepreneurs of all shapes and sizes. It offers far more affordable plans, and you can get all the features that you need to start your teaching business. You can find apps to help you market your business, but those come at additional costs. With Kajabi you get a full suite of features for one price: blogging, email marketing, analytics, video hosting, sales cycles and more. It’s a great cheaper alternative for those who are not yet ready to take the plunge, but Kajabi is much more straightforward and convenient.

How to use Kajabi?

Kajabi is an ideal place to launch your e-learning business. You can teach any skill — from personal development to yoga, as long as you have the drive and passion for making it work.

Although it may sound like there’s a lot of tech stuff involved, setting up and running your site on Kajabi is actually really easy. The friendly interface, dynamic website templates, and already made outlines for product creation will guide you every step of the way. In short, here’s how you use Kajabi:

Create your website

Create your Kajabi website

Kajabi is a fully hosted solution, which means all you need to do is pick your template and tinker with it until you’re happy with the way it looks. The pre-designed themes are all sleek, modern and professional-looking. You can use a custom domain for your site, but Kajabi requires that it comes with a SSL certificate from CloudFlare. Otherwise, you’re website will be hosted under a sub-domain name, for example,

Adding courses

Create your Kajabi Course

Once your website is ready to go, you can start adding products. You’ll need to have all your course material ready to go, including audio, video and text files. To create a course, go to the “Products” page on your dashboard, and select the kind of product you wish to add: mini-course, evergreen training, webinar or custom. Whatever your choice, you’ll be given a customizable outline where you can add all your content and remove anything that you won’t need. You can allow downloads of your files, and enable or disable comments on Posts in the same place.

Promote and sell your course

Sell Online Courses with Kajabi

After you finish creating your course, start marketing your product. Not every customer will find your product at the same touchpoint in their customer journey, and Kajabi helps you create different offers to help turn visitors into customers whatever point in your sales cycle they are.

To get the most out of your marketing efforts, decide what action you want to drive. Kajabi offers three pipelines (sales cycles) options: Free Report, Promotional Offer and Product Launch.

If you want to grow your audience, opt for Free Report where you can offer freebies in exchange for their email address.

Or use Promotional offer to capture emails, and then follow up with a low price offer to start making sales.

Lastly, Product Launch is the big money maker. Create a buzz about your course with a multi-video marketing cycle. Engage students with exciting video marketing material, and turn them into customers.

Then use email marketing to inform your audience about new courses, or segment your audience and send personalized emails with offers based on their previous activity.

Is Kajabi the best place to sell online courses?

Kajabi is the best place for entrepreneurs that already have content ready to go, and can position themselves as thought leaders and experts in the field. If you’re just getting started with online teaching, Kajabi may not be the best place to do that.

First of all, it’s too pricey for startups, and second of all, it’s packed with already established educators, a pool of competitors that will be difficult to overthrow without experience.

You should also research the skills that are high in demand and teach something that’s definitely going to sell. Combine that with a good reputation in your field, and you’ll be making up for those high monthly fees in no time.



The leading knowledge commerce platform offers an all-in-one solution for infopreneurs. From website builders, to email marketing, to full sales funnels -- you’ll find everything you need under the same roof.


  • Built in powerful features for creating, marketing, and selling digital products
  • Webinar feature that lets you run live or pre-recorded events.
  • Powerful Pipeline builder that lets you create any type of sales cycle


  • High monthly fees
  • Can’t create certifications natively
Justas is a writer specializing in eCommerce content. Catch up with Justas on Twitter.
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