Ecwid Review: Is it Really Free? (May 2020)

Find out whether Ecwid is really a forever free eCommerce platform, what features are on offer, and how others are finding success using it.

Have you been looking for an alternative ecommerce platform for your business? Or to convert your existing website into an ecommerce store.

Look no further, because our Ecwid review will summarize the best things, and the not so great things, about this platform. 

Crowned as the fastest implementation e-commerce platform in 2019, Ecwid is also known as the only forever-free ecommerce solution out there, including it’s free shopping cart solution.

In a competitive market like ecommerce, every little thing can persuade users to go with one platform over the other, and Ecwid seems to have found the perfect match — a free plan with robust features.

But, we all know the saying — nothing in life is free. So it begs the question, is Ecwid really free and if so, are the features it comes with worth the hype? Keep reading to find out!

What is Ecwid?What is Ecwid

Ecwid is an e-commerce platform, that prides itself for being a “lightning fast” shopping cart, that operates internationally, is mobile-ready, and seamlessly integrates with any existing website. Unlike similar solutions, Ecwid doesn’t require sellers to create new standalone online stores. Rather it works like a widget that brings a shopping cart to blogs, websites, social media accounts, or in-person. It’s used by over 1.5 million sellers worldwide, offers a forever free plan, and takes no transaction or setup fees.

How Does Ecwid Work?

Ecwid dashboard In a nutshell, Ecwid can seamlessly integrate with any existing website, social media, blog, a marketplace like Amazon, eBay and similar. Ecwid integrates with all major CMS platforms like WordPress, Wix, Drupal, as well as custom built sites. Best of all, you can sell across all online channels, and manage them all from a single dashboard. You can customize your storefront, manage inventory and orders, and accept payments with a few clicks, in one place. Ecwid e-commerce features are also designed to allow users to sell anywhere, grow their business faster and create lasting relationships with customers. From multiple payment gateways, to language detection, to smart shipping and everything in between — it’s built to cover everything you need to make it work.

Ecwid Review: Features

Ecwid review For a shopping cart solution, Ecwid e-commerce features are some of the best in the business. The main feature is the fact that they cater to those individuals who simply don’t want a standalone e-commerce store. This ideal for individuals with existing websites who are looking to make their products available to the world.  So let’s take a look at what features you can expect from the this free shopping cart solution.

Ways to Sell With Ecwid

Ways to sell with Ecwid

New or existing website Ecwid provides users with everything they need to start selling online in under 5 minutes. You have tools to set up a brand new website or transform an existing one into an online store. If you wish to optimize your store (new or integrated), you can do so from the Ecwid dashboard.  The point and click customization makes it super easy to achieve the product pages, galleries and look and feel you desire. Ecwid store customizationAnother great thing about Ecwid is that it also works with third-party design themes. Ecwid themes are all dynamic, and scale automatically based on the device customers are browsing your store. You can also enable auto color match, which means your Ecwid theme will automatically match the existing website colors on your site. There are plenty of options to choose from. Sell on Social Media Ecwid offers seamless integration with Instagram and Facebook, where you can give your customers an easy way to shop in the same place they discover you. Sell on Amazon or eBay, or both Seamless integration with the two most popular marketplaces today makes it easy to expand your reach and grow your business. Sell face to face or on-the-go Take your products offline, and sell in-person with Square and other 53 point-of-sale systems. All inventory levels are automatically synced in your Ecwid account, so all your stores work in perfect harmony without the risk of selling a product that is no longer available. Get your own ShopApp The most impressive feature is the ability to create your very own iOS or Android app for your store. Best of all, you don’t need to do anything yourself — Ecwid will do it for you. Once you apply for the program, they will code the app and place it in the App Store and Google Play store for your customers to download it. The key Ecwid e-commerce features of the app are as follows:
  • Full product catalog that syncs with your Ecwid dashboard
  • Information about the business: links to social media, online store, picture of the store owner, and location
  • Contact information (phone or email)
  • The ability to buy products within the app with Apple pay, otherwise the “buy button” will redirect shoppers to the website’s checkout page, where they can complete the purchase.
Best of all, you can sell across all channels at once, and manage all your stores in one place – your Ecwid dashboard. Inventories are auto-synced, and any changes you make in your dashboard will automatically update across all shopfronts.

What is Ecwid Shopping Cart?

ecwid shopping cart
The most frequently asked question can be answered simply: it’s a way to turn your old website into an online store. Ecwid can integrate with an existing website to add a checkout page to your website, and allows you to upload products on to your store. It’s a fast and secure way to start selling from your existing website or blog.

Store Management

Ecwid Orders Manage from anywhere with Ecwid mobile app Everything you need to manage or sell on-the-go is in your Ecwid app. Keep track of inventory, fulfill orders, add products, create invoices and even accept payments directly with the app. Never miss a beat with push notifications and centralized inventory. Language detection Reach shoppers anywhere in the world, and greet them in their language. Ecwid is translated into 45 languages (with more coming soon), so customers can shop in their own language. Track inventory All products are synced automatically, no matter where you sell — online or offline. All sales channels are managed under one roof — the Ecwid dashboard. Boost sales Set up competitive prices, offer discount and sales to generate more sales. Create volume discounts, competitions, and special discounts. Marketing made easy Create, track and manage Google and Facebook advertising from your Ecwid dashboard. The platform can also automatically generate Facebook ads using product information from your Ecwid account. Ecwid also helps sellers set up their Google Shopping ads by doing most of the heavy lifting.  All you need to do is select the product and audience you’d like to target, while they do rest. All that, while you sit back and track performance in your Ecwid dashboard.   Let customers create wish lists Keep track of what products your customers like, by allowing them to create a profile and save favorite items. That way they can always return knowing exactly where to find and purchase that item, while also populating a list of “most popular” items to show other shoppers.

Ecwid Payments

Ecwid payments Ecwid allows sellers to offer a few payment options to its customers. The easy checkout feature allows shoppers to create a profile and save their details for faster checkout next time. There’s also a speedy checkout option for users wishing not to create a profile.

Auto Tax

The platform lets sellers automate taxes, with a few clicks. The automated tax calculations are available for sellers in the U.S., Canada, and EU. There’s also an integration with TaxJar that creates tax sales reports and automates taxes.

Ecwid Review: Payment Gateways

In terms of Ecwid payment gateways, there’s a large variety of options available. In fact, there are more than 50 Ecwid payment gateways to choose from, starting with the standard Stripe and PayPal, as well as Square, First Data, Chase, and Zapper just to name a few. Although Ecwid doesn’t incur any transaction fees, the payment providers can charge their transaction fees.

Ecwid Review: Subscriptions

There are no built-in Ecwid subscription features yet, but there are a few ways merchants can set up Ecwid recurring payments. Some are far easier to implement than others, but here are your options:
  1. Stripe: Save customers’ payment details using Stripe payment gateways and charge them anytime later. Stripe allows merchants to save buyer’s details and charge them manually anytime through Stripe accounts.
  2. Custom solution: It’s possible to integrate the subscription feature, by having a custom solution made for your store using the payment gateways’ and Ecwid’s APIs. This is a custom solution, which will require coding and programming skills. Therefore you may need to invest in a developer for this.   
  3. PayPal subscription button: You can also use your merchant’s PayPal account to create a subscription button on your site. This way, your Ecwid store will work as a product catalog, and all the payments and subscriptions will be taken care of by PayPal. 

Ecwid Review: Shipping

Ecwid shipping Among other things, Ecwid shipping options are extensive and suit business of all shapes and sizes. The platform integrates with a variety of shipping carriers: UPS, FedEx, Royal Mail, Canada post and more. As a result, sellers have a variety of options to choose from, as well as, offer to their customers.  There are three shipping strategies that sellers can choose from, and adjust as their business grows. Exact shipping rate You can charge customers the exact rate you’ll be paying for shipping, which is ideal for smaller businesses. This is made possible by the smart shipping calculator, which allows customers to see costs based on their locations, item weight, and order weight. All these rates will be displayed at check out. Flat rate You can calculate the average shipping cost per order, and you can add that rate as a whole amount in Ecwid, or as a percentage of the total amount. Free shipping Free shipping is a great incentive to buy more, especially when it’s offer after a certain threshold (e.g., free shipping after spending $100). However, the most cost-effective way to offer free shipping is by including the shipping fee into the total product price.

Ecwid Review: Dropshipping

If you’d rather someone else did all the hard work of fulfilling orders, there are dropshipping options available with Ecwid. Ecwid dropshipping partners are Wholesale2B, Printful, and Doba. Here’s what you can do with each:

wholesale2b LogoWholesale2B

With the app, you can import all types of products from over 100 suppliers to your Ecwid store. Browse and select the products you wish to sell, then import them to your store with a single click. You can adjust pricing, and customize products names and descriptions. Currently, the app only ships to USA and Canada, and costs $29.99 per month, with a free trial.

printful logoPrintful

It’s great for designers who are looking to put their work on t-shirts, hoodies, hats, mugs, and other types of products. All you need to do is upload your designs, create a mock-up, publish on your Ecwid store, and once someone buys it — Printful will print it, pack it, and ship it to the customer. Printful ships worldwide, and is free to sign up and use. You only pay once the sale is made.

doba logoDoba Dropshipping

The app is a source for over 2 million products that you can import and sell anywhere on your Ecwid store. With advanced search methods, you can easily find relevant products, and instantly add them to your store. However, this integration only works for Doba Enterprise users only.

How Much Does Ecwid Cost?

Ecwid pricing The burning question is Ecwid really free? Can be put to rest: yes. Ecwid offers a forever free plan, with basic features, which is ideal if you just want to take the platform for a test drive. After that, Ecwid pricing is split into three paid plan, each offering a different set of features to serve the needs of a growing business.
  • Free $0: 10 products, 2 categories, embed Ecwid to any existing site, store customization, responsive design, unlimited bandwidth, multiple payment gateways, real-time shipping rates free SSL certificate and more.
  • Venture $15: 100 products, 10,000 categories, auto tax calculation, discount coupons, social media tools, advanced SEO, inventory management, and more.
  • Business $35: 2,500 products, 10,000 categories, order editor, Facebook Shop, wholesale pricing, staff accounts, order editing, stock control and more.
  • Unlimited $99: unlimited products, 10,000 categories, custom taxes, 12-hour custom development, priority support, ShopApp, and all other features.

Ecwid features

The more you’re willing to pay, the more features you unlock. By the looks of it, the most appealing features like the ShopApp, Facebook Shop, and even inventory management are only available with premium plans.

Is Ecwid Safe?

Ecwid security Ecwid provides SSL protection with all plans and is Level 1 PCI compliant. What that means, is that Ecwid ensures all information passed between the user and the site is properly encrypted and protected. There are also measures put in place to prevent fraudulent payments, and you can set up a 2-factor authentication when logging in with your Gmail account to Ecwid.

Ecwid vs. Shopify

Ecwid vs. Shopify Shopify is a leading commerce platform designed for businesses of all sizes. No matter how big your online store is, Shopify has a plan for you. With thousands of entrepreneurs from over 175 countries using Shopify, their wealth of knowledge is gigantic. Here are just some of the different products or services that you can sell on Shopify. The sky is truly the limit with what you can sell on Shopify. Physical products: You can sell physical products like clothing, jewelry, art, and so much more with Shopify Digital products: Digital products are on the rise including ebooks, email templates, audio downloads, e-courses, and more. These are all being sold by Shopify customers today. Services: Whether you’re an interior designer, dentist or a life coach, your customers can book appointments and buy your services online. Memberships: Selling subscription boxes or other membership type services on Shopify has never been easier. Shopify has hundreds of customers that have members-only access to great products, services, and content already. Online courses: Customers can buy, rent, and book lessons from you all through your online store for both online and offline lessons. Pricing Shopify, only offers a free 14-day trial, and after that, plans start from $29 per month. Features Shopify’s most affordable plan also comes with powerful features. Perhaps the most important are the built-in SEO and blogging features that Ecwid lacks. For $29 per month, this is what you get:
  • Online store with customizable themes
  • Manual order creation
  • 24/7 support
  • Shopify POS apps
  • Unlimited products
In addition to the monthly subscription fees, any third-party integrations you may add, merchants also have to pay additional commission and transactional fees.

Ecwid vs. WooCommerce

Ecwid vs. WooCommerce Like Ecwid, WooCommerce is a free plugin that allows WordPress website holders to turn their website into an online store. Unlike Ecwid though, WooCommerce is far more limited. Starting with the fact that it only works with WordPress, while Ecwid integrates with multiple CSM platforms, as well as marketplaces, social media, and custom-built websites. Ecwid’s free plan is also packed with powerful features, including shipping options, payment gateways and more. WooCommerce requires third-party extensions for most features relating to shipping and payments, which also come at additional costs. Most importantly, Ecwid integrates with any website without the need of a developer, or coding skills. On the other hand, WooCommerce is a little bit more complicated and may require coding knowledge. All in all, Ecwid seems to be the most budget-friendly option that also comes with incredible features. For someone just getting started, or running a medium-size business — Ecwid may be all you need to take it to the next level. Remember, Ecwid allows to run multiple shops under one roof, one name, and one revenue number displayed in the dashboard.  It’s entirely possible to do that with Shopify and WooCommerce, with the help of an add-on, which translates into an additional unnecessary cost to worry about.

Ecwid Review: Store Examples

Before you get started, take a look at how others are using Ecwid to run their online business. From accessories to apparel, to nonprofits. Chros   Chros mislistudio   Mislistudio Taylor Family Farm   Taylor Family Farm cloud 9 design   Cloud9design ThePocketLab   ThePocketLab

Is Ecwid the One?

In conclusion, the free Ecwid e-commerce solution is the best on the market. Just by looking at the features that come with the free plan, many sellers could stick with the free plan for a long time. Of course, the more desirable features are only available with the premium plans, but even then the subscription fee is really budget-friendly.  It’s a super sleek system, which functions effortlessly on its own, so if you’re willing to invest the extra time and effort required to spread the word and market your Ecwid store, then this is an ideal solution for you..

Ecwid Review

Ecwid is a free ecommerce platform, which seamlessly integrates with any website, social media page, Amazon, and eBay. You can also create an online store in less than five minutes, and enjoy a forever-free plan which comes with powerful business features. Best of all, you can run multiple stores across different channels, and manage everything under one roof from your app on the go.


  • Free plan
  • Embeddable anywhere
  • Centralized inventory makes it easy to manage multiple stores in one place
  • Multi-lingual
  • Multiple payment gateways


  • No built-in subscription/recurring payment options
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