Finding trending products to sell isn’t easy:
- Where should you look, and what exactly are you looking for?
- How can you find trending products that aren’t too competitive?
- How can you find out if trending products have already run their course?
There’s a lot to think about.
Still, if you want to start a successful ecommerce business, you need to identify an in-demand product to sell. After all, when shoppers are already looking to buy what you’re selling, making a profit is much easier.
In this article, we’ll share 20 top trending products to sell in 2021.
Each of these products provides an opportunity to carve out a niche and start making sales today. What’s more, we’ve also included specific marketing tips to help you start selling these products.
But before we dive into the list, let’s take a quick look at how to find trending products.
In This Article
- 1 How to Find Trending Products in 2021
- 2 5 Characteristics of Top Trending Products to Sell
- 3 20 Top Trending Products to Sell in 2021
- 4 Summary: Best Products to Sell Online 2021
How to Find Trending Products in 2021
Want to know how to find trending products? Check out Google Trends.
Google Trends allows you to see how many people are searching for specific keywords and phrases. Plus, the tool provides data from 2004 to the present day.
This free tool is perfect for identifying the top trending products before they reach their peak.
You can also find top trending products using Pinterest Trends. This tool works in the same way as Google Trends.
To find out if a product or niche is trending upwards, simply search the name of the product or niche. Here’s an example of a trending product that has been and gone: yoga pants.
Notice how this trending product peaked around 2014 and then died off? When you see a graph like this, it’s a clear sign that the trend has finished – for now.
If you see recurring spikes in search traffic, it means that interest in the search term is seasonal.
For example, summer products like beachwear receive more searches between May and July at the start of the summer season.
It’s also common to see spikes at Christmas.
If you look at data from the last year only, it can be difficult to tell whether a product is truly trending. So, look at historical data from 2004 to the present day or data from the last five years.
If you find products that are still trending upwards, you’ve likely stumbled on high-demand products that are worth adding to your online store.
Now that you know how to find high-demand products let’s explore what makes a trending product worthy of selling.
5 Characteristics of Top Trending Products to Sell
When searching for top trending products to sell online, what should you look for? To help you in your search, try to find products or product variations that are:
- Eye-catching: Try to find trending products that are unique, eye-catching, and memorable. These products are more likely to catch people’s attention. Plus, they make it easier to differentiate your store from competitors.
- Not sold in brick and mortar stores: If big-name brick and mortar stores sell the product, shoppers are less likely to purchase from your website. So, try to find trending products that haven’t hit the shelves yet.
- Challenging to find: When a trending product reaches its peak, thousands of online sellers have jumped on the craze and the product is everywhere. Aim to identify in-demand products that are difficult to find – this indicates that competition is low.
- Markup opportunity: How much can you buy the product for, and what price will you be able to sell it for? You need plenty of space for a healthy markup when pricing your products. Ideally, you want room for a 3x markup. For example, you could buy yoga pants for $10 and sell them for $29.99. A 3x markup makes it easier to cover your costs and still make a healthy profit.
- Price point: One of the best ways to capitalize on trending products is to dropship, because you can start selling immediately with a tool like Oberlo. However, it can be difficult to sell dropshipped products for more than $40-$50. Above this price point, shoppers are less likely to make impulse purchases from small online stores. Instead, they’re likely to research and compare prices. So, aim for a trending product that you can sell for around $10-$40.
Now, let’s take a look at some in-demand products to sell in 2021.
20 Top Trending Products to Sell in 2021
If you want to know what products are in high demand right now, look no further.
This up-to-date list features in-demand products to sell in five categories: fitness, toys, beauty, clothing, and tech. It also includes marketing tips to help you start selling.
Now, it’s possible to source trending products on large B2B marketplaces, like Alibaba and IndiaMART. However, it can take time to source products from these platforms, and you need to be quick to capitalize on trending products. For this reason, we’re fans of Oberlo when it comes to selling trending products.
Oberlo allows you to import dropship products into your online store and start selling them immediately. So, to help you get up and running fast, we’ve included links to these top trending products on Oberlo.
Let’s dive in.
Trending Fitness Products
1. Yoga Products
Google Trends shows how yoga mats have increased in popularity for many years, with a notable spike in interest during the April 2020 COVID-19 lockdowns.
Google Keyword Planner also reveals that yoga products recieves tons of Google searches every month:
- Yoga mat – 550,000
- Yoga ball – 40,500
- Yoga bolster – 40,500
- Yoga band – 5,400
- Yoga props – 5,400
Plus, there are plenty of yoga products on Oberlo that you can start selling.
Although yoga mats are trending, yoga is a very saturated niche – so, you need to find ways to stand out from the crowd. Search for unique, eye-catching yoga products and consider niching down even further. For example, you could focus on selling eco-friendly yoga mats or space-themed yoga products.
2. Green Food
Google Trends shows how green food supplements have been trending upwards steadily since 2004.
Green food supplements like wheatgrass and spirulina help improve health and boost the immune system.
It may be challenging to build an entirely new dropshipping store around these trending products because shoppers will likely find them in big-name stores.
However, if you sell health or fitness products, green food products may be a good addition to your product line, as you may be able to upsell customers and increase your average order value (AOV).
3. Kayaking Accessories
This spring product trends powerfully in the pre-summer months, and 2020 experienced a particular rise in interest.
Check out kayak accessories, such as waterproof bags, seats, paddles, fishing lanyards, and sun shades.
There are more than 11.3 million recreational kayakers in the U.S. alone.
So, if you’re looking for an outdoors niche to build a store around, consider kayaking. Alternatively, if you already run an outdoor store, why not expand your product line with some kayaking products?
Consider running Google Shopping ads to reach people with a high buyer’s intent. Also, you could advertise eye-catching kayak accessories to impulse buyers using Facebook’s ad targeting capabilities.
4. Water Bottles
More and more people are looking for products that are environmentally friendly and can improve health. As a result, products like reusable water bottles are becoming high-demand items.
Google Trends data reveals an increase in searches for the term “water bottle” since the early 2000s.
Check out the number of searches Google receives each month for different water bottle terms:
- Water bottle – 550,000
- stainless steel water bottle – 49,500
- Reusable water bottle – 22,200
- Flip water bottle – 2,900
As it’s such a generic product, you need to find a way to differentiate your water bottles from competitors. For example, you could sell water bottles with eye-catching designs or ones made from recycled materials.
When it comes to marketing, take photos showing your water bottles being used as part of a healthy outdoor lifestyle.
You could even create a user-generated content campaign on Instagram. To get started, offer customers a discount on their next purchase if they post pictures with their bottles on Instagram and tag your brand. Then, repost the pictures with added hashtags.
Toys Trending Products
5. DIY Kits
DIY craft kits have been growing steadily in popularity since 2010. Unsurprisingly, there was a huge spike in interest during the COVID-19 lockdowns when people were stuck at home.
This in-demand product provides an opportunity for stores in many different niches, as you can sell DIY kits for almost anything, from bonsai trees to jewelry.
When marketing these products in social media posts and ads, make sure to highlight the benefits the kits provide. For example, DIY kits:
- Make crafts easy by providing everything you need
- Allow shoppers to try something new
- Are perfect for entertaining and educating kids
- Provide a great alternative to screen time
- Make good birthday and Christmas presents
6. Board Games
It will come as no surprise that interest in board games increases around the holidays each year. Still, Google Trends shows that board games have been making a steady comeback in recent years.
There are plenty of board games on Oberlo that you can sell, too.
When selling board games, make sure to highlight the benefits of reducing screen time and getting the family to interact together in a fun way.
Board games are popular winter products, so make sure to ramp up your marketing activities before the holiday season. Aim to maximize impulse purchases with targeted Facebook and Instagram shopping ads.
Long-term, you could work to build an engaged community of board game enthusiasts by starting a Facebook group.
Like board games, Google Trends shows that plushies experience a spike in search traffic during the holiday season. However, interest has still grown steadily over the last decade.
Plushies make fantastic gifts for special occasions and babies. Plus, plenty of adults enjoy sleeping with plushies.
This trending product is also perfect for shipping because it’s lightweight and won’t break in transit.
There are countless plushies on Oberlo to choose from.
Try to find a unique, eye-catching product that you can build a store around. For example, you could start selling unicorn plushies and then expand your product line to feature other unicorn products, such t-shirts, phone cases, and balloons.
Look for Instagram influencers who love to feature eye-catching products like plushies in their posts, and pitch them a partnership to promote your products.
You could also take high-quality photos of your products and then advertise them to impulse buyers on visually-engaging platforms, such as Instagram and Pinterest.
8. Reborn Baby Dolls
Reborn babies are lifelike silicone dolls, and they’ve been trending upwards for years, with huge search traffic spikes in December each year.
There are tons of silicone dolls on Oberlo, so you’ll need to do your research and work out what buyers value most about these toys.
Like always, try to find a way to differentiate your product, such as a cute outfit or interesting accessory.
These dolls make great presents for young children, so market them to parents and grandparents using Facebook’s audience targeting capabilities.
It’s worth noting that you should avoid using the term “Reborn Baby” in your ad copy as it’s a trademarked brand name. However, you can still use the term in your ad targeting.
Trending Beauty Products
9. Hair Removal Products
Google Trends shows that the term “remove hair” grew substantially a few years back and hasn’t let up since. Clearly, many people are searching for hair removal advice and products.
The best part is that plenty of products can solve this problem, such as wax strips, shaving accessories, and laser hair removers.
When creating ads, use the old P.A.S. formula, which stands for “problem, agitate, solution.” Here’s a super simple example:
- Problem: “Are you fed up with constant shaving?”
- Agitate: “Do you always knick and graze yourself?”
- Solution: “Our hair removal kit solves these problems by…”
Make sure to show how your products directly solve customers’ problems.
10. Fake Eyelashes
Fake eyelashes are a popular beauty accessory, worn to make eyelashes appear larger and fuller.
And they’re big business.
In fact, the word “eyelashes” receives a whopping 301,000 Google searchers per month. Plus, in recent years, Google Trends has recorded a massive search traffic increase for terms like “lashes.”
There are plenty of different fake eyelash products on Oberlo.
This trending product is a perfect addition to any beauty store.
Still, if you haven’t chosen a niche yet, you could start with fake eyelashes and add other related products, such as eyelash glue, fake eyebrows, and hair extensions.
Promote your store with eyelash video tutorials and enticing Instagram video ads.
Remember, fake eyelashes are only used once, which provides a fantastic opportunity for bulk orders and repeat sales. So, keep this in mind when you’re marketing.
For example, you could put together packages and bundles to increase your average order value (AOV) or offer discounts for repeat purchases.
11. Nail Extensions
Google Trends shows that nail extensions have become enormously popular in recent years.
Plus, nail extension search terms receive plenty of interest on Google each month. For example:
- Nail extensions – 49,500
- False nails – 201,000
- Fashion nails – 33,100
Instagram is likely the best place to start marketing nail extensions.
Begin by creating a profile for your brand and sharing posts that feature your product’s benefits. Make sure to optimize the hashtags so people can find your posts. If you’re stuck for images, there are plenty of professional, free nail images on Burst.
When you’ve established a professional-looking account, consider starting paid ads.
12. Wigs and Hair Extensions
Many people wish they had longer hair without having to wait for it to grow – enter hair extensions and wigs.
But, first things first: Don’t sell human hair.
Shopify has banned the sale of human hair on its platform, and the U.S. Customs and Border Protection is cracking down on imports of human hair. Why? Unfortunately, most human hair comes from China, where it’s thought to be forcefully taken from imprisoned minorities and Muslims in internment camps.
Still, there’s nothing wrong with artificial wigs and hair extensions.
Google Trends shows a steady increase in searches for hair wigs since the 2000s. This fall product also spikes in October, no doubt due to people looking for Halloween costumes.
There are plenty of artificial hair extensions and wigs on Oberlo to choose from.
Like most beauty products, Instagram is your first port of call when it comes to marketing.
Once you’ve established a social media presence, reach out to influencers to start promoting your products to their audience. You can increase impulse purchases by providing a time-sensitive discount code.
13. Teeth Whiteners
According to Google Trends, people have become more interested in teeth whitening over the past decade.
Most people would prefer not to have stained teeth. And in recent years, new products have come on the market to help solve this problem.
There are many different teeth whitening products available on Oberlo, such as gels, charcoal, and lamps. Before you start selling teeth whitening products, make sure to check whether products meet the safety standards of the country you plan to sell them in.
To market this trending product, start building a presence on Instagram by posting high-quality images and tutorials to demonstrate the effectiveness of the product.
Then, reinvest profits from your initial sales into Instagram ads and influencer marketing.
Trending Clothing Products
14. Athleisure Clothing
Google Trends shows how athleisure clothing has boomed in popularity over the last five years.
These clothes can be worn at the gym, hanging with friends, or lounging at home.
Plus, there are plenty of different products that you can start selling in the athleisure niche, such as leggings, tops, sports bras, and hoodies. You can find tons of these products on Oberlo.
Athleisure is a huge craze on Instagram, with more than 1.6 million posts using the #athleisure hashtag.
When looking into marketing strategies, get inspiration from Athleisure brands that have skyrocketed to success in just a few short years, such as Gymshark.
Gain brand credibility by partnering with fitness influencers. Then, aim to build a community of fitness enthusiasts on Instagram.
15. Collared Shirts
Good old-fashioned collared shirts have been making a comeback for many years now.
Google Trends shows how interest has grown. Although, there was a large drop in traffic during the COVID-19 lockdowns. With nowhere to go, why get dressed up?
Still, this trend will likely continue upwards as things return to a new normal.
You could specialize in selling men’s collared shirts or a range of women’s collared shirts and dresses.
Whatever you do, make sure to choose products that are distinctive and unique in some way. Collared shirts are sold everywhere by everyone, so you need a way to stand out from the crowd and encourage impulse sales.
For example, you could focus on geometric hipster collared shirts, like the ones below. You could then use Facebook’s ad targeting capabilities to reach fashion-conscious men who like to wear vibrant and eye-catching designs.
16. Heated Jackets
Heated jackets provide warmth and comfort at the press of a button.
This winter product peaks during the colder months and has shown a gradual upward trend for around five years.
Consider selling a range of heated jackets – check out some of the different models available to dropship on Oberlo.
You need to hit the ground running in the fall if you’re to do well in the winter with this trending product.
Consider adding other winter products such as beanies, gloves, and scarves to your store to encourage upsells and increase your average order value (AOV).
You may want to use Facebook video ads to showcase the product’s benefits and snag impulse purchases.
Trending Tech Products
17. Phone Cases
Interest in phone cases has been steadily growing since 2009.
However, it can be difficult to stand out in this saturated niche. If you want to start selling phone cases successfully, you need to find something captivating and unique.
You can use Facebook’s ad targeting capabilities to target users with certain devices to optimize your return on ad spend.
For example, if you plan to sell iPhone 11 cases, you can use Facebook’s audience selection tool to advertise only to individuals who own iPhone 11s.
18. Phone Repair Kits
Phones often break and are expensive to replace. So, it’s no wonder that interest in phone repair has jumped in recent years.
There are tons of different phone repair kits on Oberlo, so you’ll need to do some research to learn what people need when trying to fix a phone themselves.
Few people are likely to purchase a phone repair kit if they don’t know how to use it. So, your video ads should feature tutorials and step-by-step instructions to help people feel confident about fixing their phones themselves.
19. Wireless Phone Chargers
Wireless charging has been around for a few years now, and the trend will likely continue growing as major brands adopt the technology further.
Plus, you can find tons of different designs to choose from.
Before selling a tech product like this, make sure to do your due diligence. You don’t want to sell a poor-quality product that will result in many refund requests and negative reviews.
Interest in wireless chargers spikes dramatically in December, which likely means that wireless phone chargers are often bought as Christmas presents. So, try running targeted Facebook and Instagram ads in the lead up to Christmas.
20. Robotic Vacuum Cleaners
Robotic vacuum cleaners also experience a jump in traffic over the holidays. However, the trend is continuing to grow year-round.
This top trending product is too expensive to be marketed to impulse buyers – most robotic vacuums on Oberlo cost more than $100.
So, if you want to cash in at Christmas, you’ll need to invest in building a trustworthy brand first. A great way to do this is to start blogging.
By writing useful guides and reviews about robotic vacuums, you can position your brand as an authority on the topic. Make sure to search engine optimize (SEO) your posts so that they rank higher in Google’s search results.
Summary: Best Products to Sell Online 2021
It can take time to find top trending products to sell online, but the rewards can make the effort well worth it.
Many shoppers are already searching for trending products. Plus, it’s easier to catch peoples’ attention with new, unique trending products. What’s more, if you ride the wave early enough, demand will be high, and competition will be minimal.
Remember, when searching for high-demand products to sell, try to find products or product variations that are:
- Eye-catching and unique – this will help you catch people’s attention and differentiate from competitors
- Not sold in brick and mortar stores – so that shoppers will be more likely to purchase from a small online store
- Challenging to find for sale online – this is an indication that competition is minimal
- Able to provide a 3x markup opportunity to allow for costs and a healthy profit
- Sold for between $10-$40, so you can capitalize on impulse purchases
In summary, here are 20 top trending products that you can sell in 2021:
- Yoga products
- Green food
- Kayaking accessories
- Water bottles
- DIY kits
- Board games
- Reborn baby dolls
- Hair removal products
- Fake eyelashes
- Nail extensions
- Artificial wigs and hair extensions
- Teeth whiteners
- Athleisure clothing
- Collared shirts
- Heated jackets
- Phone cases
- Phone repair kits
- Wireless phone chargers
- Robotic vacuums
When it comes to selling trending products, timing matters, so don’t wait any longer – start selling these trending products with Oberlo today!