Best ecommerce platforms for your niche

Best Ecommerce Platforms to Sell Wine Online in 2020

What is the best ecommerce platform to sell wine online? Choose from one of six hand-picked ecommerce platforms evaluated for compatibility for selling wine.

Thanks to the increase in on-demand apps like UberEats and Deliveroo, customers are accustomed to getting any type of food delivered directly to their door. So it’s not surprising that wineries and breweries have spotted this gap in the market, and swiftly embraced ecommerce.

In fact, the wine ecommerce market is growing. The market is expected to grow annually by 2.7%, and the annual consumption of wine per American has increased by 20% since 2005. It’s an excellent time to jump on board if you want to sell wine online.

To help you get started, we’ve narrowed down the list of ecommerce platforms for wine sellers to the best 6, based on the following features:

  • Wine club management
  • Wishlist management
  • Allocations
  • Ease of use
  • Costs
  • Order management
  • Inventory management
  • Shipping
  • Customer support
  • Social media integrations
  • Marketing tools

So, grab a glass of red (or white), and keep reading to find out how to grow your wine selling business online.

VineSpring - Sell Wine Online

Vinespring: Make Selling Wine Online Easy

The easiest choice for non-techies, the platform offers wineries and breweries a simple ecommerce solution. This is an ideal solution for businesses with high volume sales, looking to easily sell online, manage wine club memberships, and allocations.

What we love
This is simply the best choice for wine clubs. The excellent customer support is always on hand to offer advice, and the in-build inventory and order management is great for large sales. It’s super easy to use, and sellers can fulfill and manage orders on the go with their handy mobile app.  

The downside
If there is an option for customer reviews, it’s practically non-existent, and this can be too expensive for small wineries.

There is no free trial, and plans start from $99 per month plus 3.5% + $0.30 transaction fees. There’s also an option for a custom enterprise plan for larger breweries.

Wine Direct: Sell Wine Direct to Customers

This direct-to-customer ecommerce platform offers everything wine sellers will need to maximize sales and scale their business. The platform lives and breathes wine ecommerce, and has the best features for selling wine online.

What we love
From free website templates to advanced marketing tools, CRM, powerful inventory and order management tools – there’s everything you need to expand your operations. Integrated payment processing makes payments a painless process, wishlist management tools help vendors market better, and shipment integrations simplify delivery options.

The downside
The large number of powerful features come at an equally large cost. The website builder is poorly designed and can result in additional costs due to tech support.

You can get started for free, and the least expensive Lite plan is $299 per month, which is ideal for medium-sized businesses.

Wine Direct

WooCommerce: State of the Art Wine Stores

WooCommerce gives you freedom to design a state of the art online store to sell wine across the world. With the help of a developer you can create an online wine store with WordPress that rivals all the big players in the market.

What we love
The ecommerce plugin is free to use and the extensive number of add-ons make it highly customizable. The platform fully integrates with social media channels and allows customer reviews, which help boost SEO.

The downside
It’s not the easiest platform to use, and there are additional costs for hosting, security and maintenance. Customer support is limited, and add-ons lead to extra charges.  

WooCommerce is a free plugin, but users face yearly hosting, domain and SSL certificate fees.

VinoShipper: Manage and Sell Wine Online

This cost-effective pay-as-you-go solution is the best choice for small wineries. With many desirable features and management of regulatory changes – this is a powerful platform to help you grow your business.

What we love
The platform provides wineries with necessary permits to expand their shipment perimeter and will manage all necessary U.S. taxes automatically. The online store can also be embedded on any website, including social media and Facebook Business pages. Sellers can efficiently manage wine clubs, and the platform is easy to set up.

The downside
The platform is fully functional in the U.S. only, meaning that european wineries won’t enjoy the same perks and features. There are hefty transaction charges to consider, and no customer reviews.

There are no subscription fees as this is a pay-as-you-go platform. The transactional fees per sale vary between 4.75% + $0.75 and 8.75% + $0.75, not including shipping or packaging fees.


Squarespace: Grow Your Online Wine Store

Best known as a CMS platform, Squarespace offers many desirable ecommerce features. This is an ideal alternative option for growing wine businesses looking for unique online store designs.

What we love
Merchants can easily manage and sync with in-store inventory, create shipping and taxation rules, which means vendors can start selling in a snap. The excellent in-built marketing tools and beautiful templates can help sellers grow their clientele lists fast.

The downside
It’s fairly easy to use, however, more customization will require some web development knowledge. There are also limited payment options to choose from, which can incur additional fees.

Try Squarespace for free for 14 days, and then opt for the popular plan for $26 per month, which has all the important features growing wineries will need.

Shopify: Sell and Manage Your Wine Store

With over 1 billion orders since Shopify launched, they are the leading e-commerce for platform for small and medium businesses. To sell wine online through Shopify, you can manage inventory, customers, orders, shipping, and fulfillments.

What we love

Shopify’s platform is mobile-first meaning that orders can easily be placed on both desktop and mobile. The easy integration with other technologies like Instagram or Mailchimp allows you to track and run your business effortlessly.

The downside

There are transaction fees, and costs will accumulate as you add extra features. Also, there are limited payment gateways to consider.

Try it for free for 14 days, and then opt for the Basic Shopify plan which will provide you with everything you need to get started for $29 per month.

Shopify Pricing


When it comes to choosing the platform to sell wine online, the driving force behind your decision should be the size of your operation. Some of the options above are simply too much for small businesses, and others are just not enough for those who have already made it. Start by identifying your business goals, and that’ll inform you what kind of features you will need to achieve them. Good luck!

Justas is a writer specializing in eCommerce content. Catch up with Justas on Twitter.
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