Best ecommerce platforms for your niche

Best Ecommerce Platforms For a Single Product Website in 2021

What is the best ecommerce platform for a single product website? Choose from one of five ecommerce platforms evaluated for selling just one product.

Not every successful online store has multiple products on offer. Some, find a niche that’s untapped and come up with a killer single product website to fill the gap in the market.

And there are many benefits to just selling one product. Instead of splitting your attention and marketing dollars on multiple products, you can focus on one and do it really well.

But, what’s the best way to get your product on the market? Is it social media, a full-service ecommerce platform, or a CMS solution?

To help you get your idea out of your head and onto the world wide web faster, we’ve put together a detailed review based on the following features:

  • Costs
  • Transaction & additional fees
  • Ease of use
  • Customization
  • Integrations with other marketplace
  • Pre-order
  • Single page/product template
  • The frictionless/quick checkout process
  • Payment integrations

Here are the best 5 ecommerce platforms designed to help single product website owners make a killing online. 


WordPress + Woocommerce: The Flexible Platform

This is the most flexible platform regarding design out of all the other ecommerce platforms. The best choice for those looking for high customization on their single product website.

What we love
Full control over the look and feel of your website, with a high degree of customization. Plenty of powerful plugins, extensions, and integrations – this platform can morph into whatever you need for your business. Supports all niche features mentioned above, including over 25 payment gateways, quick checkout process, pre-order, and reviews with no monthly fees.

The downside
Some plugins and extensions will come at an additional cost, and users need to find a great theme that will work for their business. Lacks customer support, and can be tricky for non-techies.

WordPress is easy to use and set up, but users need to sort out hosting and domains themselves, at extra cost. Also, plugins and extensions can incur additional monthly fees.

One of the most popular platforms in the ecommerce world, Shopify offers a fully hosted service. It’s one of the easiest to set up and offers all the features you need to grow your business.

What we love
There are hundreds of built-in mobile responsive templates to choose from. Designs are easy to customize, and the interface is easy to navigate. Offers plenty of extensions to help users boost sales, in addition to built-in SEO features like title tags, meta descriptions, and reviews. Additional integrations and extensions like ‘frictionless checkout’ are available, as well as top-notch customer support.  

The downside
Only 2 payment gateways are available, which incur transaction fees. The extra integrations and extension will result in additional costs, so this can be an expensive solution.

The basic plan is $29 per month, plus a 2.9% commission charge per sale. You can also test the platform with a free 14-day trial.


PrestaShop: The Easy-to-Use Single Product Website

This international shopping cart solution is the best choice for starting entrepreneurs. The open source platform packs in many desirable features, but is not ideal for non-techies.

What we love
Entrepreneurs can easily set up an online store without the financial limitations using their freemium features. There’s a wide selection of stunning themes, including single product pages. There’s also a marketplace for any extensions or add-ons one may need. Comes with all the features desired for single product ecommerce stores.  

The downside
It’s a freemium, which means costs will snowball as you add extra features to your site. Some can be pricey, which is why it’s not ideal for small businesses.

PrestaShop is free to download, but additional extensions will result in extra fees.

Volusion: The Non-Developers Choice

This is another cloud-based, hosted option for online stores, that has been in business for 20+ years. With great website builder on offer, it’s ideal for people with no web development skills.

What we love
With its drag and drop interface, it’s incredibly easy to build a website. It’s fully customizable and offers some free templates to get started with. All features like native fulfillment options, rich product descriptions, loyalty programs, and subscriptions are integrated into the dashboard. Also offers marketplace integrations with the likes of Amazon and great customer support.

The downside
Users can encounter technical issues like bugs, and there are extra fees for SSL. Also lacks features for blogging, and the pricing structure is confusing.

Try it for free for 14 days, and then plans start from $26 per month. There are limitations on bandwidth, and you may need to pay extra for additional traffic.


Wix: The Drag-and-Drop Single Product Website

Known initially as a website builder, Wix now offers features for building online stores. With the easy in-built drag-and-drop website builder, this is the most intuitive option for beginners.   

What we love
There are over 500 free templates specifically designed for online stores. The website builder is really easy to use, and there are stock images to available so you can get started right away. There are all the basic ecommerce features like quick product galleries, plenty of payment gateways to choose from, and they regularly add more. There’s an in-built marketplace for extensions so you can add anything you need to your site.  

The downside
The features on offer are a bit basic, and may only benefit beginners. There’s also no pre-order or specially designed features for single product pages.

The ecommerce plans start from $17 per month, and there seems to be no free trial.


Sometimes the platforms that seem the most cost-effective can end up being the most expensive. If you plan on setting up a single product website, figure out what are the must-have features you will need to promote and sell your product, and take it from there. Good luck!

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